First-year university students are most impressionable during freshers week, where they establish new routines and habits that could last their degree. Tilda's 'Own the Kitchen' campaign connects with students during this crucial period, encouraging them to eat better, within budget. The campaign kicks off with a strong presence at freshers fair and week one events, giving away free posters and recipe cards for students to decorate their new digs with. Running alongside this, a social media campaign asks students to share their meal attempts on Instagram and Twitter, creating a community of student chefs.
*student campaign
Back to Top