We all think Granola is healthy. But is it? Really? Nope challenges the notion that this high-sugar cereal is actually any good for you, by actively celebrating and promoting its unhealthy credentials. Nope reframes granola as a dirty, delicious, dessert food that can be enjoyed any time of day. Its bold, attention grabbing packaging helps it stand out from other neutral and natural cereal box designs, making sleepy shoppers do a swift double take.